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Essential Features Every Service-Based Website Must Have

If you offer services online or offline, your website should be built to convert. These are the key features every service-based website should include:

  1. Clear Call-to-Actions (CTAs)
    Your visitors should always know what to do next: Call, book, or message you.
  2. Responsive Design
    Make sure your site looks perfect on both mobile and desktop. Most traffic comes from smartphones.
  3. Service Pages
    Dedicated pages for each service help improve SEO and user clarity.
  4. Contact Forms
    Simple, secure, and user-friendly forms are vital for capturing leads.
  5. Customer Testimonials
    Social proof builds trust. Display client reviews and feedback prominently.
  6. Live Chat or Messaging Option
    Allow instant connection through tools like Messenger, WhatsApp, or a chatbot.
  7. About and FAQ Sections
    Humanize your brand and pre-answer common concerns.

With these essentials, your site becomes a client-converting machine.

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